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+Metric 
+Source 
+Formula 
+Typical Range 
+
+
+1. Foregone-Income Toll 
+Analytics & pipeline dump 
+(Visitors × Exit % × Order value) × 90 days 
+$18–120 grand for midsize shop 
+
+
+2. Gain Outlook 
+Last 3 similar projects 
+Baseline conversion × Lift % × AOV × 6 months 
+9 %–27 % bump 
+
+
+3. Payback Window 
+Project fee ÷ Monthly lift 
+Invoice ÷ (Upside $ ÷ 6) 
+5–10 weeks
+
+Bulk-handle 300 shots at once: highlight them, press Shift + Z , toss them into a new shared folder, scoop that folder’s share string, drop it into tinyurl.com/api-create.php with ?format=json to get back a sleek URL you can tweet , stitch inside a QR code . Every visitor sees a gallery 
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