- Explicitly specify which language should be used in each form element
- Intelligently switch keyboard language based on field type
- Place input descriptions to the right of their connected inputs
- Confirm that system feedback appear in the same language as the required input
Recently, a merchant mentioned that their email marketing initiatives were creating dismal outcomes with open rates below 8%. After implementing the strategies I'm about to discuss, their visibility jumped to 37% and purchases improved by over two hundred percent.
Last year, my local analyze business competitors was barely surviving to find new customers. Our digital storefront was completely hidden in Google listings. That's when I made the decision to invest in specialized website ranking help.
Remarkable results:
- Ephemeral platforms exceeding Visual platforms for specific items
- Night advertising significantly exceeding morning campaigns
- Motion media producing higher ROI than still visuals
- Mobile performance exceeding laptop by considerable margins
For a premium company, we developed a locally-relevant attribution model that acknowledged the special buying journey in the Kingdom. This approach discovered that their platform investments were actually generating 286% more value than formerly calculated.
Additional timing discoveries included:
- Decreased competition during religious periods with steady performance
- Greater engagement on non-workdays especially after evening prayers
- Seasonal variations requiring investment changes during Ramadan
- Educational timetable effects on certain categories
For a hotel client, we discovered that literal conversion of their international keywords resulted in highly unproductive spending. After executing a regionally-specific keyword technique, their CPA dropped by over seventy percent.
Effective approaches included:
- Highlighting family values rather than self-improvement
- Including appropriate faith elements where relevant
- Adapting promotion language to align with Saudi cultural norms
- Creating separate message options for various areas within the Kingdom
Throughout my previous project for a financial services company in Riyadh, we found that users were repeatedly selecting the wrong navigation options. Our eye-tracking demonstrated that their focus naturally flowed from right to left, but the main navigation components were positioned with a left-to-right emphasis.
Last month, I was consulting with a major e-commerce company that had spent over 200,000 SAR on a beautiful website that was performing terribly. The issue? They had just converted their English site without accounting for the basic experience variations needed for cdeexposervicios.com Arabic users.
- Relocated product visuals to the left area, with product specifications and call-to-action buttons on the right side
- Adjusted the image carousel to progress from right to left
- Incorporated a custom Arabic text style that kept clarity at various sizes
With comprehensive research for a cuisine platform customer, we identified that advertisements presented between 9-11 PM dramatically surpassed those delivered during traditional prime times, producing one hundred sixty-three percent greater conversion rates.
As someone who has developed over 30 Arabic websites in the recent years, I can assure you that applying Western UX standards to Arabic interfaces falls short. The unique characteristics of Arabic language and Saudi user preferences require a totally unique approach.
Important components included:
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Smartphone-prioritized message presentations
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Touch-to-contact enhancements for speaking-oriented customers
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Software marketing for appropriate queries
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Technology-adapted destination sites
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Use fonts purposely developed for Arabic on-screen viewing (like GE SS) rather than traditional print fonts
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Expand line leading by 150-175% for improved readability
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Use right-aligned text (never center-aligned for primary copy)
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Avoid compressed Arabic fonts that compromise the distinctive letter shapes
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Designed a number display format that managed both Arabic and English numerals
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Redesigned data visualizations to flow from right to left
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Used color-coding that matched Saudi cultural associations
Important elements:
- Protracted decision periods in Saudi purchase journeys
- Family influence aspects in conversion actions
- Chat as a significant but difficult-to-track effect platform
- In-person validation as the last buying stage
Important methods included:
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Working with Saudi native speakers to determine real query patterns
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Investigating local competitors for keyword insights
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Creating a bilingual search term structure to capture the complete range of users
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Implementing local language variations in place of formal language
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Place the most critical content in the right upper section of the viewport
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Arrange content blocks to flow from right to left and top to bottom
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Implement stronger visual emphasis on the right side of balanced layouts
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Ensure that pointing icons (such as arrows) orient in the correct direction for RTL interfaces