Not long ago, my family-owned business was fighting to find new customers. Our online presence was practically invisible in Google search results. That's when I decided to try specialized search engine optimization.
For a multinational apparel brand, we created a positioning methodology that authentically aligned with traditional family values while preserving their international appeal. This approach increased their brand relevance by 173%.
I presently employ several applications that have dramatically enhanced our competitive research:
- Search analysis platforms to monitor other companies' jeddah Seo Specialists strategies
- Brand monitoring software to monitor rivals' social activity
- Digital tracking tools to track updates to their digital properties
- Communication monitoring to receive their marketing communications
When I started my retail business three years ago, I was convinced that our distinctive products would stand out naturally. I dismissed market research as superfluous – a mistake that practically destroyed my entire venture.
I spend at least 120 minutes each week analyzing our competitors':
- Website structure and UX
- Blog posts and content calendar
- Online platforms presence
- User feedback and assessments
- Keyword tactics and positions
I advise organizing competitors as:
- Direct competitors (offering equivalent offerings)
- Secondary competitors (with limited overlap)
- Potential challengers (new companies with disruptive potential)
Initiate by mapping ALL your rivals – not just the well-known ones. In our analysis, we discovered that our biggest threat wasn't the established company we were monitoring, but a recent business with an innovative strategy.
Essential progress elements to evaluate for positioning:
- Useful improvements concentration over novelty
- Communal approval of digital embracing
- Traditional practice augmentation rather than replacement
- Facility of adoption into current habits
- Household advantages positioning
Remarkable results:
- Temporary channels exceeding Visual platforms for particular merchandise
- Night advertising dramatically outperforming morning initiatives
- Motion content producing superior ROI than still visuals
- Handheld performance exceeding desktop by considerable margins
I use a straightforward document to record our competitors' pricing adjustments every week. This has allowed us to:
- Spot cyclical promotion cycles
- Notice special offer strategies
- Grasp their pricing psychology
For a banking brand, we created a website that skillfully combined international standards with locally relevant aesthetic features. This technique improved their visitor trust by 97% and sign-ups by over seventy percent.
For a apparel brand, we executed a detailed channel effectiveness evaluation that discovered their highest ROI channels were totally separate from their international patterns. This discovery permitted a reallocation of spending that increased their overall ROI by over two hundred percent.
Important components included:
- Mirrored structures for Arabic reading
- Tongue-appropriate text presentation
- Regionally adapted visuals for each language version
- Uniform brand experience across both implementations
Key considerations:
- Extended consideration phases in Saudi conversion routes
- Family influence elements in purchase decisions
- Messaging as a substantial but difficult-to-track impact medium
- Face-to-face verification as the ultimate conversion step
Last year, I observed as three rival companies invested heavily into growing their presence on a particular social media platform. Their attempts were unsuccessful as the channel appeared to be a mismatch for our market.
This involved:
- Visible presentation of local office information
- Integration of trusted transaction options like STC Pay
- Clear exchange processes with regional specifics
- Native support options
For a premium company, we implemented a regionally-appropriate attribution approach that recognized the unique conversion route in the Kingdom. This strategy discovered that their social media spending were genuinely delivering 286% more results than earlier measured.
Powerful techniques:
- Incorporating Saudi financial services like Mada
- Improving native descriptions
- Highlighting Saudi assistance presence
- Incorporating trust signals specific to Saudi consumers
A technology company completely changed their market performance by implementing a redifferentiation approach that combined innovation with established practices. This strategy enhanced their brand appeal by over one hundred forty percent.
Last quarter, a merchant approached me after investing over 500,000 SAR on online advertising with minimal outcomes. After redesigning their approach, we achieved a 743% increase in return on investment.
For a premium shopping customer, we developed a complex bilingual framework that intelligently adjusted layout, menus, and content flow based on the active language. This strategy improved their visitor interaction by 143%.